I was always aware of Product Hunt. From time to time, I checked it to discover popular tools I did not know before. It was like a radar for new ideas.
I always thought that when I finally had a product to launch, Product Hunt would be the place. It has real benefits, not just hype.
First, the homepage sections matter. Today's best launches, yesterday's, last week's, even last month's. If your product gets into these lists, it becomes a strong public showcase.
Second, Product Hunt has a huge newsletter audience. If your launch goes well, your product can be featured there. That means thousands of curious people seeing what you built.
Third, people actively visit Product Hunt just to see what is new. These are not random users. They are early adopters.
Fourth, other creators often talk about launches. Tweets, blog posts, even YouTube videos can come out of a single good launch.
Because of all this, I always recommend launching on Product Hunt if you are building your own app. It can be a tiny mobile app, a SaaS, or even an enterprise product.
Launching Dvina
Recently, I was working with the Dvina team. Together, we built an AI platform with a privacy-first mindset. It can connect to more than 120 apps, handle massive files and documents, and work with real-time database connections.
When people started using the product, we felt it was ready. It was time to launch and do some marketing.
Our founder created an account on Product Hunt and prepared the launch page. We worked on the materials together. Texts, screenshots, and visuals were ready. Then suddenly, the product was removed and his account was banned.
The reason was confusing. Launching as a company is not allowed. That raised a big question for us. How are you supposed to launch your own product then? It almost felt like a third party had to do it for you.
Later, we realized the real issue might be the account itself. The founder created a personal account using a company email. I am still not 100 percent sure, but this seems to be the reason.
The Second Attempt
After that, I created a new launch page from my personal account. I uploaded the same content and scheduled the launch for the next day.
So far, everything is fine. There is only one small issue. The product URL now has a "-2" at the end because of the first failed launch. I emailed the Product Hunt team to see if they can fix it. We will see.
But the journey did not end there.
Now comes the hardest part. Sharing the page on Twitter, LinkedIn, and other platforms. Asking people to check it out, give feedback, and upvote if they like it.
This is the part where launching feels less like building and more like standing in front of people and saying, "Hey, I made this."
If you want to see the launch page and share your thoughts, here is the link: https://www.producthunt.com/products/dvina-2
